Kubra Khan in Ishq E Amore: The Lahore Label Worn by Pakistani Celebrities and Stylists

Ishq E Amore has always existed somewhere between softness and statement — clothes rooted in South Asian textile heritage, but designed for a contemporary wardrobe.

That balance is what makes the pieces feel distinct. A hand-embroidered jacket worn over modern separates. A structured linen top styled for an evening out. A heritage textile cut into a silhouette that feels fresh, wearable, and global.

Recently, Ishq E Amore has been seen on some of Pakistan’s most recognizable names in fashion, television, and styling, including Kubra Khan, Mehek Saeed, Alishay Adnan, and Vardah Aziz.

Kubra Khan in Ishq E Amore

Kubra Khan wore Ishq E Amore in one of the brand’s statement pieces, bringing attention to the label’s signature mix of romance, craft, and modern styling.

Known for her effortless screen presence and refined personal style, Kubra’s look captured what Ishq E Amore does best: pieces that feel expressive without being overdone.

The look reflected the brand’s larger design language — thoughtful cuts, rich texture, and clothes that carry a sense of tailored craftsmanship 

A Label Loved by Stylists

Ishq E Amore has also been worn and styled by leading names in Pakistan’s fashion space, including Mehek Saeed, Alishay Adnan, and Vardah Aziz.

For a young Lahore-based label, this kind of organic visibility matters. It reflects how the clothes are being received by women who understand fashion, editorial styling, and the importance of pieces that photograph beautifully while still feeling wearable.

The brand’s appeal lies in that tension: elegant but not precious, romantic but not overly delicate, rooted but not traditional.

Heritage Textiles, Contemporary Shapes

Ishq E Amore works with natural linen, cotton, jamavar, brocade, and hand-embroidered details, but the silhouettes are intentionally modern.

Instead of treating heritage fabric as something reserved only for formalwear, the label reimagines it through relaxed separates, soft tailoring, asymmetric tops, statement jackets, and co-ed summer pieces.

This is South Asian textile heritage worn in a new way: jamavar with linen, embroidery with tailoring, brocade with ease, and statement pieces styled for real life.

Made in Lahore, Worn Beyond It

Every Ishq E Amore piece begins in Lahore, where fabric, fit, and finishing come together through a small-batch process.

The brand’s growing presence among celebrities, stylists, and fashion-forward customers reflects a larger shift in how Pakistani fashion is being worn and seen. Clothes made in Lahore are no longer limited by geography. They are moving across cities, cultures, and wardrobes.

From editorial styling to evening dressing, Ishq E Amore pieces are designed to feel intentional, personal, and quietly striking.

The Ishq E Amore Point of View

Being worn by names like Kubra Khan and styled by some of Pakistan’s most respected fashion voices is not just a moment. It is a reflection of what the brand has been building: a wardrobe where South Asian craft meets contemporary ease.

Not traditional wear. Not basic fashion.

Something softer, sharper, and more personal.

This is Ishq E Amore — made in Lahore, worn by women with a point of view.