ISHQ E AMORE

Born in Lahore. Designed for everywhere.

Ishq E Amore is a co-ed slow-fashion label built at a specific intersection: South Asian textile heritage and a global, contemporary wardrobe.

Not traditional wear. Not western basics. Something that didn't exist before and that's precisely why we built it.

Every piece is made in small batches, in-house in Lahore. We work with natural fabrics, linen, cotton, silk, alongside heritage textiles like jamavar and paisley brocade, cut into silhouettes designed for a global life. Wrap fronts, asymmetric hems, oversized cuffs, mandarin collars. Pieces that create shape through movement rather than structure. Effortless, never accidental.

The IEA customer is style-conscious and globally minded. She and he move between cultures, buy intentionally, and want clothes that feel considered without looking over-styled. They don't need a label that explains their heritage to them, they need one that wears as naturally in London or New York as it does in Lahore.

The heritage is in the fabric, not the silhouette.