The Soft Launch Shirt ^Sale

Estimated delivery: 5–7 business days within Pakistan. International Shipping details at checkout. 

For the days when effortless looks best. The Soft Launch Shirt is our take on a short-sleeved cotton button-down — crisp, airy, and unapologetically easy to wear. Cut in a relaxed yet refined fit, it’s made to move seamlessly from sunlit afternoons to after-hours.

Crafted in cotton, it breathes with you — keeping cool while holding its shape. Think of it as the shirt that never tries too hard, but always lands.

Available in:

• Black 

• Blue

Because not everything needs a hard launch — some things are better soft.

Colors may vary slightly in person due to different lighting and screen resolutions